Sports are a major part of today's society and as you will see, advertising plays a big role in this, with creative ads everywhere from billboards to bags and parking garages.
Starting with a common sport that millions of people around the world in participate in both competitively and for leisure.

1. Tennis Trampoline
This non traditional advertising was used in China to promote the Tennis Masters Cup in 2006. The racket was actually a trampoline with a man, dressed in neon yellow, bouncing up and down.
Can you see it?
The "tennis racket " trampoline is "serving" the bouncing up and down man. The "Tennis trampoline" reads "The fastest server generates over 560 Newtons. Enough force to propel a human skywards. Experience the best tennis at the Tennis Masters Cup 2006. "

2. Running -You are faster than you think

This Nike ad, part of the You're Faster Than You Think campaign, displays a large cut out of Canadian hurdler Perdita Felicien hurdling over the actual billboard.

3. Running - You are faster than you think

Also in Canada, making his way through this bus stop is distance runner Bernard Lagat in this Nike ad. For this series of ads, Nike used simple window stickers to make it appear as though Lagat was literally hauling through the bus stops.

Same campaign, same runner, overall same idea, but thru buildings.

A sport loved globally, soccer (or football in some parts of the world) also uses alternative advertising mediums to promote the sport.
3. Soccer -  Stadium Shoe Box
Nike wrapped actual soccer cleat boxes to look like a soccer stadium.

4. Urinal Soccer
Never under estimate the power of advertising in the urinal. This ad for ESPN gave those oh so talented men a chance to "play" while promoting ESPN Brazil in the bathroom at local bars and restaurants.

5. Jump roping...never out of style

6. Weight lifting...the strongest of all
This 3D Chinese billboard shows a man hanging from what appears to be a very heavy weight lifting challenge.

7. Dance - Who said dancing wasn't a sport?

People around the world take dance classes to lose weight, get in shape and even compete. This following advertising was used in parking garages throughout Germany to promote upcoming dance classes.

8. Cycling - Love your bike.
This outdoor campaign was seen around the United Kingdom in order to promote cycling as exercise and hobby. Besides the main purposes, mentioned above, there were other purposes for the ads as the Fast Lane/Fat Lane campaign copy reads:Burn calories, save cash, get there on time.

Popular Posts