KHANNA REIDINGA FARALLEY AND LE BON WORKING ON TRATON
Summer at KRFL.
All images are part of the process that lead to the final identity so the images are just in between stages and mockups, not final images or posters.
All images are part of the process that lead to the final identity so the images are just in between stages and mockups, not final images or posters.
Amsterdam 2018 the hottest summer ever, it felt like living in Barcelona.
I was lucky to be working with creative director Maarten Verstege and 'team TRATON'. KRFL had developed a strategy and a new name for Volkwagen Truck & Bus AG.
First Set up for the brand design book.
Mark van Zant who took over Casper as AD.
First five finals
LOGO SKETCHES
Maarten had designed the basics for a beautiful identity to start with.
All of us together; Maarten as CD, me and Gustas Kaziunas (Graphic design) Casper (as Video designer & AD) explored the possibilities for the identity elements. Here some of my sketch designs.
Trying to find a formula for the layout.
Sketch mock-ups
First Set up for the brand design book.
Mark van Zant who took over Casper as AD.
ICONS
Some sketches to determine the style for the icons and the first draft of the pictograms. Patrick van Zwieten (graphic designer) joined in as a calm and steady force to fine-tune the pictograms and finish them.
First five finals
The hole set of icons.
BRAND IDENTITY GUIDELINES
Text adjustments to the first set up and sketch proposals to enlighten the lay out a bit.
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